WHERE WE CAME FROM

THE DESIGN ORIGIN

OUR FIRST SERIES THE LIGHTWING STARTED AS A SIMPLE IDEA IN 2011 WHEN OUR FOUNDER, TOKEN HU, STARTED EXPERIMENTING WITH TYVEK® BY DUPONT™ WHILE WORKING AT FROG DESIGN. AS AN INDUSTRIAL DESIGNER, TOKEN NATURALLY RECOGNIZED ALL THE POSSIBILITIES OF THE MATERIAL AND IT’S USE IN FOOTWEAR.

THE UT.LAB THE FOUNDATION

IT WAS IN THE AUTUMN OF 2012 THAT THE IDEA OF THE UT.LAB INTERNATIONAL WAS HATCHED. WITH AN INTRODUCTION BY A MUTUAL FRIEND AND FORMER MANAGER OF TOKEN HU AT FROG DESIGN, TOKEN SAT DOWN WITH JOE CONSTANTY AND SHAUN NATH TO DISCUSS THE OPPORTUNITY TO BUILD THE COMPANY BEYOND THE SHORES OF CHINA. WHAT WAS SUPPOSED TO BE A QUICK CUP OF COFFEE, TURNED INTO HOURS OF BRAINSTORMING AND STRATEGY CREATION, FOLLOWED BY A SHAKE OF A HAND TO TOGETHER BUILD THE UT.LAB GLOBALLY.

A SKETCH THAT BECAME A SHOE…THAT BECAME A BRAND

WHAT STARTED AS A SKETCH IN A NOTEBOOK QUICKLY BECAME A HAND MOLDED TYVEK SHOE, AND WITHIN WEEKS A ROUGH FACTORY PROTOTYPE. HUNDREDS OF PROTOTYPES LATER THE #IMPOSSIBLYLIGHT LIGHTWING SERIES WAS VALIDATED BY OUR SUCCESSFUL KICKSTARTER.COM LAUNCH IN THE SUMMER OF 2013. THE REST HAS BEEN A WORK IN PROGRESS EVER SINCE.

OUR GROWING LINE OF INNOVATIVE FOOTWEAR

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