KICKSTARTER: FROM ONE SHOE A BRAND WAS BORN

LIMITED EDITION 2,013 PAIRS – 23 DAYS

ONE YELLOW “PAPER” THAT WENT FROM A SHOE CONCEPT TO A BRAND OVERNIGHT, LITERALLY 24 HOURS FROM LAUNCH TO FULLY FUNDED. SUPPORT CAME IN FROM AROUND THE WORLD, AND BY THE END OF THE CAMPAIGN THE UT.LAB SHOE BOXES WERE BOUND FOR NEARLY 60 COUNTRIES AROUND THE WORLD.

MANUFACTURING-LED DESIGN

A SHOE BORN FROM THE FACTORY FLOOR, IN JUST EIGHT HOURS THE NINJA WAS FULLY FUNDED, MAKING IT THE FASTEST FUNDED SHOE ON KICKSTARTER IN JULY OF 2014. IN LESS THAN A MONTH THE PROJECT SOLD OUT OF 3,000 PAIRS, RAISING 10X THE ORIGINAL FUNDING GOAL OF THE PROJECT.

FASTEST FUNDED

AFTER TWO YEARS OF PROTOTYPING, WE RETURNED TO KICKSTARTER TO LAUNCH A LINE FOR ALL SEASONS. IN JUST THREE HOURS THE PROJECT WAS FULLY FUNDED, AND THE TYVEK-KEVLAR-MICROFIBER ALL SEASON BOOT BECAME A REAILTY.

WHAT SERIES HAVE WHAT MATERIALS?

TYVEK MICROFIBER KEVLAR POLIYOU EVA FOAM RUBBER
LIGHT WING X     X X
NINJA   SOFT-TOUCH   X X
ARGONAUT X LEATHER GRADE X X X

SUCCESSFULLY FUNDED FOOTWEAR

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